EyeHealth1st FAQs

For practices

Q: I thought all appointments booked through MyHealth1st were included in the monthly subscription fees paid by my practice? Why are you charging for new patient bookings now?

A: As always, any new or existing patients who book with your practice through MyHealth1st.com.au will incur no additional charges.

Our optometry customers tell us new patient marketing is expensive, unreliable and the cost per acquisition can be anywhere between $50 and $200. EyeHealth1st is a unique eye health campaign designed to help you and other independent optometrists gain a competitive advantage. Every new patient booking you receive through the EyeHealth1st campaign will only cost you the one-off new patient acquisition fee of $15. The EyeHealth1st goal is to significantly raise the profile of independent optometrists amongst the Australian community, as well as address the growing problem of eye disease in people aged 40 years and over. While another similar campaign has been launched by one of the two major corporates in Australia, it is narrowly focussed on one category of Australians and seeks to drive patients to only one group.

EyeHealth1st is unique in every way in that it will drive patients solely to independent optometrists that have adopted the MyHealth1st online appointments system. The small acquisition fee helps to fund the campaign, but practices will only ever be charged when a successful new patient appointment is booked through EyeHealth1st.com.

The first five new patient bookings you receive are free. After the first five new patient bookings, you will receive a Campaign Contribution Invoice. Paying this will opt you in so your practice continues receiving new patients through EyeHealth1st. Not paying the invoice will automatically opt you out and your practice will be removed from EyeHealth1st.

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Q: What is the difference between EyeHealth1st.com and MyHealth1st.com.au?

A: EyeHealth1st is a national early intervention and preventative care campaign that will take advantage of online and offline channels to deliver an important message about eye health to millions of Australians. These channels include TVs and digital screen in healthcare waiting rooms as well as MyDr.com.au, which is visited by one million consumers every single month. We have secured support from a number of industry partners and look forward to announcing more in the near future. 

MyHealth1st is the technology used by our customers to enable online bookings, and the MyHealth1st portal is a directory that serves up a wide range of healthcare service providers. While MyHealth1st will continue to grow its own online traffic (which our customers benefit from for free), EyeHealth1st is a specific early intervention program that aims to engage around five million Australians every month and educate them about the importance of regular eye tests. It is a game changer for the industry. The best part is, only independent optometrists who have adopted the MyHealth1st online appointment system will benefit.

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Q: How much does EyeHealth1st cost?

A: The first five new patient bookings you receive through EyeHealth1st are free. This allows you time to assess the value of the new patients you receive through the campaign. After that, a one-off new patient acquisition fee of $15 applies for new patient bookings made through EyeHealth1st. No fees apply for existing patient bookings.

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Q: Why do I have to pay to be a part of EyeHealth1st?

A: EyeHealth1st is a major health campaign with a multichannel marketing strategy and national reach. Your contribution helps to fund this campaign and gives us the power to reach even more people and make a genuine difference to the outlook of eye health in Australia. As well as supporting the EyeHealth1st campaign, a portion of each new patient acquisition fee will be donated to Optometry Giving Sight, a charity committed to preventing blindness around the world. 

Remember that you will only ever be charged when a successful new patient appointment is booked through EyeHealth1st.com. Plus, your first five bookings are free and you can opt out at any time. This one-off new patient acquisition fee of $15 is far less than acquisition costs incurred by other traditional marketing methods.

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Q: Will my practice be charged if an existing patient of the practice books through EyeHealth1st?

A: No, there will be no fees if an existing patient of your practice books through EyeHealth1st, even if it was the campaign that encouraged them to return for an eye test. 

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Q: Will my practice still be charged for the booking if a new patient who booked through EyeHealth1st does not show for their appointment? 

A: No, there will be no fees for patients that do not show for their appointment. We are putting in place systems to learn from these patients why they did not proceed with their eye health exam, and, hopefully, convince them to return/rebook. 

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Q: Will my practice be charged for new patient bookings through the MyHealth1st booking widget on my practice website?

A: No. As always, your monthly online appointment subscription fees already cover these bookings. 

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Q: How will the new patient acquisition fees be paid by my practice? Will this be added to the practices current automatic payment method?

A: The great news is that the first five new patient appointments are free. This gives you an opportunity to assess the value of the new patients we are driving to you. After that, and assuming you don’t opt-out, you will receive a Campaign Contribution Invoice each month for all new patient bookings you receive through EyeHealth1st. Each month, we will invoice the practice and then automatically process payment 14 days after invoice using the automatic payment system we already have on file. Practices can opt to pay via invoice if they prefer within the same payment terms, but we want to make the process as seamless and easy for our customers as we can.

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Q: I am an existing MyHealth1st member. Will I be charged as part of EyeHealth1st? 

A: If you are an existing MyHealth1st member, your practice has automatically been listed on EyeHealth1st.com. The first five new patient bookings you receive are free. Once you exceed your first five new patient bookings, you will receive a Campaign Contribution Invoice. Payment of this is entirely optional depending on whether you wish to continue benefitting from the campaign. To continue being part of EyeHealth1st, simply pay the invoice. This will opt you into the campaign. If you decide the campaign is not right for your practice and you no longer wish to receive bookings through EyeHealth1st, pay nothing. This will opt you out and your practice will be removed from EyeHealth1st. This will have no impact on your existing MyHealth1st listing.

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Q: Does my practice have to be listed on EyeHealth1st or can I opt-out from receiving new patient appointments through this campaign?

A: Your practice can opt out of EyeHealth1st at any time simply by contacting our support team on (02) 9157 3033. Don’t forget, the first five new patient appointments are free. 

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Q: I’m an existing MyHealth1st member and I’ve just received a Campaign Contribution Invoice for EyeHealth1st. What is this? 

A: The first five new patient bookings you receive through EyeHealth1st will cost you nothing. Once you exceed your first five new patient bookings, you will receive your first Campaign Contribution Invoice. Unlike any other invoice, payment of this is entirely optional. The purpose of this Campaign Contribution Invoice is to provide you with an overview of the EyeHealth1st campaign and the traffic it’s driving to your practice. It’s also your opportunity to decide whether you wish to opt-in or opt out of the campaign. To continue being part of EyeHealth1st, you can pay the invoice and this will opt you into the ongoing campaign. If you no longer wish to receive bookings through EyeHealth1st, you pay nothing. This will opt you out and your practice will be removed from EyeHealth1st. This will have no impact on your existing MyHealth1st listing.

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Q: When can I opt-out of receiving new patient appointments through EyeHealth1st?

A: You can opt out at any time by contacting our support team on (02) 9157 3033. Don’t forget, the first five new patient appointments are free.

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Q: If I opt out of my practice listing on EyeHealth1st, will my practice still be listed on MyHealth1st.com.au? 

A: Yes. If you opt out of EyeHealth1st, your valuable listing on MyHealth1st will remain.

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Q: Who do I contact if I have any questions regarding EyeHealth1st?

A: As always, you are welcome to email us at support@myhealth1st.com.au or call our support team on (02) 9157 3033.

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Q: What do I do if I’m charged for a returning patient who booked through EyeHealth1st?

A: If you believe you have been incorrectly charged a new patient acquisition fee for a booking, please email support@myhealth1st.com.au or call our support team on (02) 9157 3033.

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Q: How will I know if a new patient booking was booked through EyeHealth1st,  MyHealth1st or my own website booking widget?

A: We have implemented extra notifications around new bookings, including emails to your practice when the booking is made, as well as highlighting an EyeHealth1st booking through the Notes field in the booking in your PMS.

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Q: How will MyHealth1st know if the appointment was from a new or returning patient?

A: As part of the booking process, we ask every patient whether they’re a new or existing patient. If you have a patient come through that we deem to be a new patient but you have seen them before, please let the team know by emailing us at info@myhealth1st.com.au or calling 02 9157 3033. 

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Q: How will MyHealth1st know if the patient did not show?

A: Through our integration with your system, we’re able to see if a patient is marked as not having attended their appointment. We do not collect any extra data around your patients, or their appointment as part of this process. 

Should you have a patient not attend their appointment that is not marked as a no-show, please let the team know by emailing us at info@myhealth1st.com.au or calling 02 9157 3033.

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