Connecting Australians with local eye health experts

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What is EyeHealth1st?

It is expected that close to one million Australians will be blind or have vision loss by 2020. But it doesn’t have to be that way and a simple eye test could make all the difference… 

An initiative of MyHealth1st, EyeHealth1st is a preventative care campaign encouraging all Australians over the age of 40 to book an eye test with their local eye health expert. The EyeHealth1st booking platform is Australia’s biggest optometry booking platform, with close to 70 per cent of Australia’s independent optometrists listed.

Ninety per cent of blindness is preventable or treatable with early detection and regular eye tests are key. Because you may not be able to see the symptoms but your optometrist can. Find and book an eye test with your local eye health expert today.

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Key Partners

With the support of our key partners we have the ability to reach millions of people each month and transform eye health in Australia forever.

Glaucoma Australia, the peak not-for-profit glaucoma awareness organisation

Tonic Health Media, Australia's largest health and wellness network

MyDr.com.au, Australia's most popular direct to consumer health website, with over 2 million visitors per month

Optometry Giving Sight is a global initiative for the prevention of blindness due to uncorrected refractive error

"We want Australians to start thinking about eye health in the same way they do about oral health. Because it is just as important to see an optometrist regularly as it is to see your dentist."

Klaus Bartosch, Co-Founder and Managing Director, 1st Group

1st Group is the ASX-listed company behind MyHealth1st and the EyeHealth1st initiative 

An initiative of MyHealth1st

Launched in 2012, MyHealth1st offers a convenient and easy-to-use booking platform that allows you to book your healthcare appointments online, anytime with ease.

MyHealth1st is the number one choice for eye health experts around Australia, with close to 70 per cent of all independent optometrists in the country listed on our online health provider directory. 

Find your local independent eye health expert and book your appointment today

Book now