Key Points:
- First impressions really matter! Your practice profile on the MyHealth1st Marketplace will often be the first impression a new patient will have of your practice. Unless you’re showing your best side in your profile, then they may look somewhere else for their healthcare.
- All content in your practice profile needs to be original. Google penalises duplicate content, so if you copy and paste content from your website, then your profile and website may be penalised by Google, making it hard for patients to find you.
- The number of words you write matters. Google prioritises longer content, so your About and About (Practitioner) sections should contain at least 250 words. This content should contain all relevant information about the practice, including the practice name, location/suburb, surrounding areas, specialities and treatments provided.
- Practice hours need to be up to date and accurate.
- List your services using our key feature. The MyHealth1st "Our Services" section should contain a comprehensive list of services rather than a few blanket terms.
- Practitioners with Pictures get 4 times more clicks! Using photos of staff and practitioners helps to humanise your profile. Patients are more likely to book an appointment with a person than an empty space or company logo.
- It is essential that the profile is kept up to date. Any changes to opening hours, contact details, staffing or services offered should be updated immediately.
Optimising your profile is easy, but does take a little work.
Your practice profile is divided into a number of sections, each detailing something important about your practice.
PRACTICE LOGO AND INFORMATION
The first thing a prospective new patient will see is your practice logo or masthead , the name of the practice, location and a few relevant facts, including the availability of bulk-billing (if applicable), the availability of telehealth and the current closing time.This top block is auto generated from information entered elsewhere on your profile.
ABOUT
Below the Practice name and location is the About section.
The About section should contain information relevant to your practice, including:
- The name and location of your practice.
- Specialities or priorities of your practice
- Services, treatments or products offered.
In the main page view, you only see a snapshot of the first few lines of the profile, so try to make them engaging and relevant to patients that are browsing your profile, such as:“X practice has been delivering first class Y care to the people of (suburb) since Z year.”
The more detail you can offer, the better. Ideally you want to write around 250 words of text for this section. Having around this amount of text will help optimise your profile SEO, making the page easier to find in a Google search.The content of your profile needs to be original text. Google penalises duplicate content, so you should avoid cutting and pasting text from your website to your profile. Doing so will negatively affect your profile and make it harder for patients to find you.
PAYMENT INFORMATION
In this section you should list methods by which a patient can pay for their appointment, or if bulk-billing is available.
If you have opted to offer payment plans through one of our BNPL partners, Openpay, Afterpay and LatitudePay, their logo will also appear here, enabling patients to sign up for a BNPL service.Offering payment plans has proven to increase average transaction value when it comes to healthcare, and increase the likelihood that someone worried about bill shock will book an appointment, so having BNPL providers visible on your profile page will improve the chance of a booking.
No payments are taken at the time of booking. The payment section only displays the forms of transaction your practice accepts.
OUR TEAM
This section shows a complete list of the healthcare workers operating out of your practice.Using profile photos for practitioners, rather than company logos or leaving the image blank is extremely important for converting potential patients into bookings. Patients are around four times more likely to book an appointment with a practitioner with a profile photo than one without.
PRACTICE INFORMATION
This section needs to contain the following information that will be used throughout the profile: A contact email address for the practice - this is typically the front desk/reception emailA contact phone number for the practiceThe address of your practice - this will autogenerate a Google Map.
PRACTICE HOURS
Ensuring that your practice hours are up to date as it lets potential patients know a general window of when they can expect to book an appointment. If there are any changes to your opening hours you should immediately update your practice profile to let new patients know.
OUR SERVICES
This section should contain a comprehensive list of the services, specialities, treatments and products offered by your practice.
Listing a number of specific treatments works much better than a few generic categoriesThe more treatments, services, products or specialities you can list the better your profile will look, both to new patients and to Google.
PRACTITIONER PROFILE
In addition to the practice profile, each practitioner also has space for their own profile. While some of the information in the profile is auto generated from information in the main profile - specifically the top block, Practice Information and Practice Hours, other information must be input manually.
ABOUT (PRACTITIONER)
Much like the About section in the Practice Profile, the About (Practitioner) section should contain:
- Specialities or priorities of the practitioner
- Services, treatments or products offered by the practitioner
Again, the more detail you can offer, the better. Ideally you want to write around 250 words of original text for this section. Having around this amount of text will help optimise the practitioner profile for SEO, making both the page and the practice profile easier to find in a Google search.
As with the main page, only the first sentence or so is visible on the practitioner profile page, so it’s important that the first few sentences are packed with relevant and engaging information.
EDUCATION AND BACKGROUND
Here each practitioner should list their degrees, memberships and relevant backgrounds.Once you have set up and optimised your practice profile, it’s essential that the profile is kept up to date. Any changes to opening hours, contact details, staffing or services offered should be updated immediately.
